Lead Apparel · Founder LinkedIn Proposal

01

The idea

Sounds like you, because it starts with you.

Most founder LinkedIn content fails one of two ways: it eats the founder's week, or it reads like a marketing agency wearing the founder's name. This system is built to dodge both.

i.

One interview. That's your whole job.

We record one 20 minute conversation a month. What happened, what you think, the stories only you have. Every post that month is built from your tape, which is why it sounds like you and not like a feed. That interview is your entire time commitment.

ii.

Nothing is AI written. Nothing.

Every post is written by a person, under The Farm's direction, because your name goes on it. Your feed is full of the other kind and everyone can tell. In 2026, human written is the sharpest claim on LinkedIn, and almost nobody credible is making it.

iii.

Written for the people who buy.

HR and people ops run swag programs, so that's who these posts serve: what breaks, what it costs, what nobody tells you before you order 400 hoodies. Operator knowledge, not a founder journey. Useful earns the follow, and useful is what you already are.

Your buyer is not another founder. It's the person who has to defend the swag budget to finance.

02

The hooks

Where we'd start. Eight openers in your voice.

Every one built from what you actually know. Three of them are written out in full in the next section.

hook 01Every HR manager orders too many mediums. There's a reason, and it's not the sizes.

hook 02Roughly a third of the swag we ship is ordered by someone who will never see it worn.

hook 03How swag vendors take advantage of HR departments.

hook 04How to defend a swag budget to someone who thinks it's just a t shirt.

hook 05What employees ask for versus what HR actually buys.

hook 06The cheapest shirt in the catalog cost them the most.

hook 07Stop collecting shirt sizes in a spreadsheet.

hook 08Your day one box says more than your handbook.

03

The samples

Read these as your feed. Would you hit publish?

Two long posts and one quip, exactly as they'd run from your account.

Sample · written post

JH

Justin Hoehn

Creative Director and Founder, Lead Apparel

Every HR manager orders too many mediums.

There's a reason and it's not the sizes.

Medium is the safe guess. It's the middle of a bell curve that doesn't actually exist.

Because real companies don't have a bell curve. We've shipped for 200 of them and the thing runs bigger than people expect, basically every time. Larges go first. Mediums sit.

Then the boxes show up, the mediums pile in a closet, and somebody in HR catches heat for a "bad order."

It wasn't a bad order. It was a guess in a nice suit.

So ask first. Or better, let people pick their own. Sizes sort themselves out when the person wearing the thing gets to choose it.

(This is the entire reason we build stores instead of bulk orders. Nobody has to guess.)

LikeCommentRepost

Sample · written post

JH

Justin Hoehn

Creative Director and Founder, Lead Apparel

Your swag vendor is not on your side.

Okay. Not all of them. But enough that you should know the plays.

The volume discount that isn't. You need 200 shirts. They quote 500 because the unit price looks better on the line item. You buy 500. You use 200. Congrats, you paid more.

The setup fee shuffle. Per color, per location, per order. Reorder in three months? Pay all of it again.

The blank swap. You approved a sample. The order shows up on a cheaper blank that feels almost the same.

Almost.

None of this is illegal. It's just a business model that runs on you not asking.

So ask. What blank is this. What happens when I reorder. What am I actually going to use... not what makes the quote look pretty.

I've been on the vendor side a long time. None of this is a secret. It's just not advertised.

LikeCommentRepost

Sample · short post

JH

Justin Hoehn

Creative Director and Founder, Lead Apparel

Employees ask for one thing they'd actually wear on a weekend.

HR buys four things with a logo slapped on them.

Guess which box ends up in the closet.

LikeCommentRepost

04

How a month runs

You talk once. We do everything else.

The interview is the engine. Without your tape it's generic swag content with your name on it, which is worse than posting nothing. With it, it's you.

i.

You talk

One 20 minute recorded interview. Stories, opinions, what happened this month. Your only calendar item.

ii.

We write

8 long posts and 4 quips, all built from your tape, every word by a person.

iii.

You approve

Edits as needed, then it publishes. Nothing goes out without your sign off.

iv.

We run it

Calendar, scheduling, and publishing handled, plus a monthly report on what moved.

05

The engagement

One number. Everything included.

Founder LinkedIn · everything included

$1,500

per month · 3 month engagement

12 posts a month: 8 long posts and 4 quips
The monthly 20 minute interview and the full content calendar
Edits as needed on every post, then it publishes
Scheduling and publishing run with you
A monthly report on reach, followers, and what worked
Week one, included: your company page repaired. The industry tag, the specialties, Launch added, the typos gone

Billed monthly in advance through Stripe. Card payments carry a 3% processing fee. The engagement runs for an initial three months, since a founder page takes a quarter to show what it can do, and continues month to month after that, cancellable with two weeks written notice before the next billing cycle. Every post is written by a person under The Farm's direction; nothing is generated. Posts publish from your account with your approval.

We wrote your next month of LinkedIn. It's in this proposal.

Sounds like you, because it starts with you.

One interview. That's your whole job.

Nothing is AI written. Nothing.

Written for the people who buy.

Where we'd start. Eight openers in your voice.

Read these as your feed. Would you hit publish?

You talk once. We do everything else.

You talk

We write

You approve

We run it

One number. Everything included.

The posts are written. The voice is yours.
Say the word and they start running.

We wrote your next month of LinkedIn. It's in this proposal.

Sounds like you, because it starts with you.

One interview. That's your whole job.

Nothing is AI written. Nothing.

Written for the people who buy.

Where we'd start. Eight openers in your voice.

Read these as your feed. Would you hit publish?

You talk once. We do everything else.

You talk

We write

You approve

We run it

One number. Everything included.

The posts are written. The voice is yours.Say the word and they start running.

The posts are written. The voice is yours.
Say the word and they start running.